Partners + Sponsors

Do you share my interest in how we overhaul our society and our thinking to maximise the benefits of living longer and ageing differently? And that we have to get a move on? Would you like to sponsor The Big Middle – my labour of love of learning, enduring curiosity and social justice for all? Your support will give me more time to bring you the best guests, those with and without a media megaphone. There’s much fascinating ground to explore as we redefine how we live, what we expect and what we do across the life course, but especially after halftime. 

To discuss sponsorship options, please email me:

Rest Less

A wonderful UK jobs, education, advice and inspiration site for over 50s. Founder Stuart Lewis and his team only work with age-friendly employers, those embracing multigenerational working and looking to hire mature workers. Find out more in the podcast episode with Stuart here.

All Party Parliamentary Group for Longevity

The All Party Parliamentary Group for Longevity, launched in May, 2019, is on course to deliver bold policy ideas to meet the government’s goal of giving all – rich and poor – five more years of healthy life by 2035. A national strategy is being developed for an action plan in 2020. Details in the podcast episode with Tina Woods, CEO and co-founder of Longevity International, a think tank that’s running the APPG for longevity.

Old School

The first and only global anti-ageism clearinghouse of free and carefully vetted resources to educate people about ageism and help dismantle it. You’ll find books, blogs, videos, speakers, workshops, The Big Middle and other podcasts. It’s the brainchild of anti-ageism activist Ashton Applewhite of This Chair Rocks – hear our interview here – with Ryan Baker and Kyrié Carpenter

The Freebird Club

The Freebird Club is a global homestay community for +50s that’s as much about socialising as it is travelling. Hear founder Peter Mangan tell us the wonderful origin story of the club in our interview here. Peter’s brilliant idea has been embraced by those sharing a love of socialising and travel in more than 70 countries.


hoxby styles itself as a ‘futureproofing’ consultancy that’s all about creating a refreshing new world of flexible work without bias. It’s a diverse talent network of more than 1,000 people across more than 30 countries.

Every member has the freedom to choose where and when they work. The structural bias of the nine-to-five, five-day week is removed – equality of opportunity in a genuine meritocracy is at the heart of the Hoxby ethos.  Learn more in my interview with Hoxby founders Lizzie Penny and Alex HIrst.